The cover of the Tervis Whole Sale 2013 Catalog was designed to show the versatility of the product inviting the consumer to interact with the catalog. By cutting the cover two inches shorter than the width of the catalog it allowed the hot cup to peak out creatively.

When the cover is folded back the tervis benefit icons are seen aligned to the left of the tumbler bringing awareness and creating a reason to believe in the product.

The tri-fold layout allowed for fun typography to spread across the pages and still have room for the letter to consumers from the President of Tervis.

These designs were created in InDesign.