Ford Outdoors Tervis®
Ford® Motor Company approached Tervis® requesting design concepts for their new tumbler line that is unlike anything they have sold before. Using the supplied Ford© truck and logo I designed both a men and women's cup that gives the feeling of mud slinging as the trucks tear through dirt roads. Target audience is both men and women who don't mind getting a little dirty.
Ford Girls Tervis®
Ford® Outdoor Emblems
These Ford® emblems were created to match the Ford® wraps. I created these in Adobe Illustrator. The design challenge with these emblems was losing the grunge/mud effect when doing a sew out. I also would have lost the effect I was trying to accomplish with the roses on the "girls rock" emblem. The design solution: I worked with the company emblem supplier to create the first dye sub/ sew out combination emblem. Doing the dye sub allowed the grunge effect and roses to keep their rough textured quality. Sewing out the border and text allowed the typography go pop off of the emblem giving these designs great dimension inside the tumbler.
Ford® Emblem
These designs were created using Adobe Illustrator.
Spiderweb Tervis®
The spiderweb wrap is the first inside outside wrap in Tervis history. This design was a Tervis store and web exclusive only sold for a limited time in the fall. 265 units were sold in two months earning the company $3,683.
California Girl Emblem
I created this design using Adobe Illustrator and the popular South Carolina flag symbol.
Koi Wrap
The following designs are part of the Tervis® stock "On Trend" line. The Koi fish collection has sold more than 550 units earning the company $9,000 in sales.
*All designs shown can be found on the Tervis.com website for sale as well as in any Tervis® store around the country*
Koi Emblems
This trio is part of the Koi design set. These emblems are sewn and colors were selected from the suppliers thread book to match their counterparts; Koi wraps.
Happy Square Dots
The happy square dot collection is part of the Tervis fashion trends line. 1,078 units have been sold since first hitting the shelves Winter 2011 earning the company $16,006 and growing daily!
Happy Square Dots
Happy Square Dots
Happy Square Dots